An astonishing 1 in 4 people in South Africa now access the internet using their mobile devices, with more people joining the local mobile internet revolution daily. Traditional websites do not scale down to fit the smaller screen size of a mobile device which makes text difficult to read, while buttons and links tend to be difficult to locate and use.
A mobile friendly website avoids all these problems and delivers a pleasant experience to the mobile user. A stand-alone mobile website (mobi site) is separate from the main website and has its own URL – for example http://m.google.com. The latest trend however is toward responsive website design, which enables the website to resize according to the device being used.
Whether you opt for a stand-alone mobile website or a mobile responsive website will depend entirely upon your needs as a business. We will help you to make the best decision for your business during our online marketing consultation with you (our consultations are free!).